Bunnpris selects Hanshow

We are very happy to announce that Eastwest Instore – in cooperation with our partners Hanshow Technology and Atea Norway – has signed a contract for providing Electronic Shelf Labels to Bunnpris supermarkets in Norway.

The installation will be carried out by Atea Norway, who is a long-time provider of IT-solutions for Bunnpris, in close cooperation with Eastwest Instore Aps and Hanshow Nordic. This is the first time that Eastwest/Hanshow/Atea Norway delivers a full scale ESL solutions together, but it will not be the last.

“It has been a long proces” says Rune Nordskag from Atea Trondheim, “and everybody has learned a lot about how to optimise pricing, planning and execution of an ESL solution. So we are now fully prepared to offer the most cost effective ESL solution on the market to other retailers in Norway”.


After a successful test installation in two Bunnpris stores, the roll-out will start on October 16th 2018, where the Atea Install Team will begin the journey across Norway to finish the installation of ESL in the Bunnpris stores.

I.K. Lykke – the owner of Bunnpris – was founded in 1830 and is still owned by the same family. Bunnpris is their discount supermarkets and consists of more than 250 stores in Norway.

“We are really looking forward to start the project” says Michael Kastrupsen, CEO of Eastwest Instore and the distributor of Hanshow Technology in Scandinavia. He continues: “Norway is a key market for us. The retail sector is very organized and has a strong IT infrastructure that works really well with Electronic Shelf Labels.”

Due to the success of this project Hanshow Technology has decided to man-up their Nordic office, which is situated in Copenhagen, by placing the Nordic Sales Director Jundong Wu and 2 sales & marketing representatives permanently in Denmark.

Hanshow Technology is one of the world’s largest manufacturer of ESL and other intelligent retail solutions.

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