ABOUT US

THE NEXT GENERATION ESL COMPANY

Our goal is to provide superior quality ESL and other in store solutions to our clients – at the best price on the global market. We achieve this through a two stringed strategy. Firstly by a direct partnership with the leading manufacturers in East Asia in order to avoid unnecessary profit layers in our supply chain. This direct partnership model also allows us to take an active part in the R&D of future solutions – and to design customized projects for clients with special needs. Secondly by maintaining a very lean structure in the way we organize our company.

LEAN AND AGILE COMPANY

East West Instore Solutions is a lean company with a streamlined cost base – and we provide our customers with competitive cost efficient solutions without compromising financial and technical sustainability. Our strong professional and financial network ensures us easy sourcing of supporting knowhow and resources. The scalability of our processes makes us capable in delivering large customer projects.

HIGH QUALITY OF PRODUCTS AND SERVICES

We aim at providing the best of quality to our customers both in terms of projects and service. Our close cooperation with Hanshow ensures supreme quality of products due to the Company’s investor group and high level suppliers within the industry. Hanshow, which is the 4th largest manufacturer of ESL labels in the world, promotes moreover our vision of being in the front of the industrial development – and the cooperation naturally secures us very competitive pricing and trading terms. Our own lifetime experience in providing professional services to international companies secure our customers considered and close cooperation in the provision of ESL- implementation projects.

WHAT IS E-PAPER?

Contrary to what many people believe Electronic Shelf Labels are not showing information on an LCD screen – it is actually using paper. The paper is called E-paper and is a technology that mimics the appearance of paper. Using the same inks as the traditional printing industry, e-paper displays (EPDs) have tiny capsules filled with actual ink particles – much like an inkjet printer. When a small current – called a waveform – is applied, an EPD creates highly detailed text with the contrast ratio and readability of printed material. The text is not relying on power to be shown, once written it will be visible for the lifetime of the e-paper. In order to change the text, you need to use a very small current to inject a new waveform.

MEET THE MANAGEMENT

MICHAEL KASTRUPSEN

MICHAEL KASTRUPSEN

CEO
KNUD B. LAURITZEN

KNUD B. LAURITZEN

COO

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